Small 1 Penny Ad on YouTube
As people launch new marketing efforts there is an air of excitement. Whether it is a new website, using video marketing, launching Facebook ads, or putting a pile of sales letters in the mail it is always exciting to put new systems into action that can generate more sales.
The attraction of putting something “new” into action often keeps business owners chasing “new”. Should the results not be as fantastic as they anticipated they tend to think “well that didn’t work, I need something better, newer, etc”. Chasing the silver bullet doesn’t work. While there is no doubt that at times you do need something brand new to help your business, it doesn’t happen as often as people think. More often you can make tweaks/changes to your existing marketing that will work just fine. In fact, sometimes a small tweak to your marketing can transform what is OLD into something that is NEW.
You Don’t Always Need “New” Marketing, You Might Just Need a Change To Your Existing Marketing
Let’s take a recent test that I ran with my team. Each week, I and my team upload videos into my YouTube channel. Those videos generate thousands of views and send traffic to my website (which transform into leads and sales). I challenged my team to get MORE out of the videos. When I looked at the traffic reports, leads, etc I didn’t feel we were getting the most out of the YouTube channel. It takes a great deal of effort to record videos, write descriptions, so getting the most out of that effort isn’t optional it is mandatory.
Ask “HOW” Questions When Looking at Your Marketing Systems
Here are the questions that I posed to my team:
- How can we get more traffic from my videos on YouTube?
- How can we get the most traffic without spending much money?
I like to ask “how” questions because it creates the atmosphere of problem solving without placing blame. After a couple of weeks, my team came back to me with a concept that very few people are using on YouTube. Dare I say it is near Ninja style with how they put it into action. Without boring you with the details, here is what the result was:
- An ad pops up only on my videos that directs people back to the site
- The ad costs as little as .01 per click
Would you be willing to pay .01 to get eager prospects back to your website? I certainly am willing to pay that price and I told my team to keep the process going on all of my videos.
The bigger question, for you, is what are you willing to tweak? It might not be YouTube, it could be your website, your sales letter, your presence on Facebook or any other marketing system, but the KEY part is putting someone else (you already have too much on your plate) in charge of enhancing your marketing systems.
When you want more help tweaking your marketing, generating more leads simply call me direct, on my cell phone at 303-841-8008.